Absa: We haven’t approved ‘Ataa Adwoa’ commercial

Barclays Bank which is changing to Absa says it has not approved any commercial with the popular ‘Ataa Adwoa’ song.

It comes after the bank received backlash from the creator and social media users over the video which features popular comedian Liwin.

In a statement, the bank said: “Our attention has been drawn to a music video with the song “Attaa Adwoa” circulating on social media with the Absa logo.

“We wish to distance ourselves from the said video and to state that neither Absa nor Barclays has commissioned anyone to produce of use our logo for such a production. We have further instructed them to desist from the use of the Absa logo as well as further sharing of the said video.”

“Our commitment to our customers and Ghana remains stronger than ever. We will continue in our role as a bank to connect the ambitions of our customers, communities and Ghanaians with financial resources, services and opportunities in innovative ways to bring their possibilities in life.”

In July 2018, the Barclays Africa Group Limited officially changed its name to Absa Group Limited.

The bank said it would rename its subsidiaries in Botswana, Ghana, Kenya, Mauritius, Mozambique, Seychelles, Tanzania, Uganda and Zambia over a two year period, subject to approvals.

Barclays Bank Ghana is set to be renamed Absa in February 2020.

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Kwame Anane

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