Diana Hamilton advises gospel musicians to take advantage of digital streaming platforms
Gospel musician, Diana Hamilton has advised her gospel musicians to utilize opportunities of online video-sharing and streaming platforms to enhance their music careers.
She was responding to recent comments gospel singer Ernest Opoku that streaming platforms benefit secular artistes than gospel artistes.
According to Ernest Opoku, gospel musicians do not make money from the streaming platforms and so wished for the old ways of making profits from the sale of music CDs.
But speaking in an interview with host Kwasi Aboagye on Peace FM’s ‘Kokrokoo’, Diana Hamilton objected to Ernest Opoku’s assertions.
She held that some gospel musicians failed to acknowledge the digital world and so lag behind when it comes to digitization and monetization of their music products online.
On the part where Ernest Opoku says the streaming sites are more beneficial to secular artistes, Diana Hamilton argued that ”if you haven’t gone into somebody’s farm, you might think your farm is the biggest or you’re making the big income but the truth is everyone feeds his or her child . . . Cost is being covered and God is continually blessing us”.
She counseled Ernest Opoku and the gospel musicians lagging behind the digital age to learn and utilize the online platform opportunities.
”Better late than never like they say. It’s patience but then also knowing the right roots to channel your energy and also those with the knowledge to help you. God has been gracious and given me people who are hands-on, always reading; management team that are always working behind the scene to make things work. So, those who didn’t catch up early, like I said, better late than never. Let’s build relationships. These things are based on relationships. A DJ will pick up your song and play not because you paid the person any money but because maybe they like you as a person, maybe the song you’re doing is great; maybe the work you’re doing is great,” she said.