The impact of COVID on adult entertainment industry, Nasty Montana speaks
Terrell White aka Nasty Montana is fast becoming a household name around the adult entertainment culture. Montana grew up in Newark, New Jersey and started off as a male talent for a company the name of Cheeky Pictures in 2012. During the period, AVN Award winner, Devon Wise, ran Cheeky Pictures.
Now at age 33, Nasty is carving a niche for himself with some wild films, independently with a yet to be made public company. Just when Nasty Montana was building up momentum with his videos and fan base, the COVID-19 epidemic struck slowing things up a little bit.
“This COVID-19 pandemic has put quite a strain on many businesses especially in the world of porn. There’s so much contact needed,” Nasty Montana attempts to break down the impact of the COVID strain on the porn industry.
Nasty made a series of post on Instagram to update fans about the situation.
The adult industry as a whole did surprisingly well during the coronavirus pandemic. The stress, isolation, and boredom of lockdown life have prompted huge spikes in overall porn site traffic in recent months, with viewership up at least 20 percent at some points this spring over the same time periods last year.
Adult site payment processors “have reported historic high profits” over the same time period, says Alejandro Freixes of the industry trade publication XBiz. Performers like Carmen Valentina told Mashable that sales of their content have “doubled, even tripled, on some platforms” since the current crisis set in as well.
Yet for all these success stories, not every part of the porn world is thriving right now. The pandemic has “radically restructured the industry,” says Mike Stabile of the Free Speech Coalition (FSC), an industry advocacy group. And that upheaval has left certain categories of content, producers, and performers struggling to stay afloat. It may even force some out of business for good.
Perhaps the most striking trend of the pandemic has been the massive growth of premium adult fan sites, like OnlyFans. (A shocking number of articles, all published in May, have chronicled this rise.) That site reportedly netted 3.5 million new subscribers in March, got a shout out in a Beyonce song in April, and claimed that it was receiving 200,000 new users every day in May.